Control

When the company has completed two or three weeks of the project it is important that they review the progress which has been made. Are the changes in-line with the progress plan for the year going forward. If there is no progress plan until the end of the year and there is a fault noticed this will have major consequences for the company. Also the company will need to evaluate what is not performing as well as planned. This might involve consulting different department’s and asking difficult questions, such as, how long can this  profits failing be held.  Asking different members of staff within the company how they think the project is going can have a positive effect on the business. The  feedback received can be invaluable to the company.

Action

When the company has decided on what plans will best suit the company everyone within the company is made aware of the plans. Management and the HR Department will have  to work out how many members of staff will have to be made available to each of the department’s to ensure the changes can be made with the least amount of distribution. The larger the tasks/changes that need to be completed extra staff will be required so the changes can be made promptly. It is also important to ensure that the advertising needed is relevant to that months advertising campaign. A company has to ensure that there is finance available to make any changes that have been set out.

Tactics

It is very important that the company sets a clear plans for the following three months.  The business must set specific goals which can be managed and delivered by the business. When the company completes the 90 days plan, it is important that the company draws out a digital map outlining which tasks need to be completed on a daily or a weekly basis. This can be distributed and accessed by anyone within the company. This has a positive impact on a company as less time is required to hand and explain the company’s plans going forward.

strategy

When your business have selected their goals for the next year. It is also important that you select their the target market so you can advertise the product or service more effective and become more relevant to the necessary  consumers. One of the most important things in your marketing campaign is to ensure that all of the information listed on your advertisement is correct and updated as this will the information will use to contact about your business. It is important to include social media links which will be used to display your latest information and pictures of products which are available.

Objective

This is where your business evaluates to see where it sees it self in the next three  or four years. What your business may be producing . The objective of the  company’s marketing campaign  for the business  is the amount of sales and customers enquirys which are dealt with the company.   This Will the business still be providing the same amount of products and services. You will decide the next steps which the business will take to achieve the goals that are required to achieve the improvements within the company. It is important that you set achievable goals that will not take more than one years  to complete.

Situation

This is when your business evaluate what your currently doing well in. Which department are making the biggest sales. You also have to evaluate what your customers think about the current range of products or services. As this will determine your company’s future success . if the consumers are not happy with the product which may be selling and posting unhappy reviews online this may have a damaging effect on your business going into the future. The business will also have to see if they may be a gap within the market to release a new product or service for consumers. The business will also have to conduct research to see if the competitors are planning on releasing similar products that your business  are currently providing.

Differences in digital marketing and traditional marketing

Digital marketing is where consumers use different comparison websites  to compare the different company’s selling the different products. This is also done in traditional means when consumers go to the physical store and compare the different prices through the stores. This consumer does this to ensure that consumers are buying the products at the lowest prices.

Products that were traditionally only available in the store is now available online aswell. Some of these products are dvd which can be streamed through the websites such as Netflix and amazon prime. This is a increasing demand for the services to be available online.

People are being replaced by the internet. Traditionally you would have to go to a travel agent to book hotels or flights to a foreign trip aboard. This has now become available online for the consumer to complete these tasks from the comfort of their own home and book these services.

Everyday services are now available on demand. The traditional services which may have only been available on the 9-5 hours is now available at touch of a button. Some of these activities include checking your bank balance online that can be accessed online.

When products where being sold in the shop it was very difficult to get the information on the price of the product in another store unless the consumer called into the orther store . this information is now available more freely and consumers can use this for price comparasion when purchasing a product or  a service.

Importance of Digital Marketing for a small business

Get your message further
If you are running a small to medium size business  it is very important that you get your business known  to consumers not only around your area but getting your business known by consumers not in your area is very important  as the services or goods which you might pervoide  could be done online or by communication via email.

Price promotion or sale
If you have a sale or promotion on a particular product or service you might have potential customers which may try your products or services when the price is reduced and might continue using your product or service if they are happy with the level of service received. 

Integration Between Traditional and Digital Marketing Part 2

Some supermarkets have their weekly offers printed in a booklet which is available in store. Consumers can pick this up instore but also have the option to have the advertising leaflet emailed to them every week which means they are always kept updated with the information and offers for the store.

Some stores run competitions specially designed for their online digital marketing campaign. This is done in the hope to promote their brand further. Many companies do this only online as it can target a much larger audience in a faster time, and the store can monitor the results of the campaign.

When giving out brochures or advertising material to a specific area, the product which they are trying to sell will be mentioned within the brochures. Also the digital marketing will be also mentioned in the brochures and consumers will be encouraged to  follow the business on different types of social media platforms.

Integration Between Traditional and Digital Marketing Part 1

Many companies still advertise in traditional marketing. Many of these companies integrate traditional and digital marketing. When companies use a traditional printed version of marketing such as advertising leaflets, which are delivered through the post they will also incorporate digital marketing on the leaflets inviting the consumer to like them on their social media channels to keep updated or to shop online by providing their web address.

Some companies if they are trying to target a specific age group they will use different types of advertising. An examples of this is a local Supervalu store sending a text on a Thursday evening to advertise the upcoming special offers. Different groups are targeted through mentioning the social media channels within the text for example Instagram, Facebook Email, etc.

Differences in digital marketing and traditional marketing

Digital marketing is where consumers use different comparison websites  to compare the different company’s selling the different products. This is also done in traditional means when consumers go to the physical store and compare the different prices through the stores. This consumer does this to ensure that consumers are buying the products at the lowest prices.

Products that were traditionally only available in the store is now available online aswell. Some of these products are dvd which can be streamed through the websites such as Netflix and amazon prime. This is a increasing demand for the services to be available online.

People are being replaced by the internet. Traditionally you would have to go to a travel agent to book hotels or flights to a foreign trip aboard. This has now become available online for the consumer to complete these tasks from the comfort of their own home and book these services.

Everyday services are now available on demand. The traditional services which may have only been available on the 9-5 hours is now available at touch of a button. Some of these activities include checking your bank balance online that can be accessed online.

When products where being sold in the shop it was very difficult to get the information on the price of the product in another store unless the consumer called into the orther store . this information is now available more freely and consumers can use this for price comparison when purchasing a product or  a service.