Differences in digital marketing and traditional marketing

Digital marketing is where consumers use different comparison websites  to compare the different company’s selling the different products. This is also done in traditional means when consumers go to the physical store and compare the different prices through the stores. This consumer does this to ensure that consumers are buying the products at the lowest prices.

Products that were traditionally only available in the store is now available online aswell. Some of these products are dvd which can be streamed through the websites such as Netflix and amazon prime. This is a increasing demand for the services to be available online.

People are being replaced by the internet. Traditionally you would have to go to a travel agent to book hotels or flights to a foreign trip aboard. This has now become available online for the consumer to complete these tasks from the comfort of their own home and book these services.

Everyday services are now available on demand. The traditional services which may have only been available on the 9-5 hours is now available at touch of a button. Some of these activities include checking your bank balance online that can be accessed online.

When products where being sold in the shop it was very difficult to get the information on the price of the product in another store unless the consumer called into the orther store . this information is now available more freely and consumers can use this for price comparison when purchasing a product or  a service.